Advertising

ADVERTISE ON EVANSTON ONLINE

Digital media continues to dominate worldwide advertising based on its effectiveness, reach and capabilities. Now you can participate in Evanston’s MOST effective advertising with Evanston Online, offering digital media opportunities to local business via:

Evanston Online—Evanston’s only dedicated social network

Evanston Today Live—live daily video newscast;

Evanston Online Radio—Live online radio programming;

Unlike other web sites, television shows or radio programs, all of the Evanston Online media properties focus on Evanston and ONLY Evanston. Our web surfers, viewers and listeners are here because they are interested in Evanston - thereby providing YOU with a highly targeted, heavily niched and very interested audience.

Understanding

the digital media

landscape

Radio Advertising down 68% in 2009
New York Times, Sept 09

Television Advertising down 43% in 2009
Advertising Age, March 09

Newspaper advertising down 72% in 2009
Adweek, August 2009

Internet Advertising up 400% in 2009
IAB, October 2009

Internet Video promises higher growth in 2010
Advertising Age, September 2009

Resources:

• Entrepreneur Magazine
  
• New York Times
• Digital Media Drives Sales
  
• The Future of News (CNN)
  

Alexa Rankings: (12/4/2009)

Evanston Online Social Network

Evanston's only dedicated social network focusing on the residents, businesses and services of Evanston.

Web Banners:

$2.50 CPC
Cost per Click. The advertiser only pays when a potential customer actually clicks on the advertisers banner ad, thereby insuring that payment is only made when the ad is noticed and acted on.

$15.00 CPM
Cost per Thousand Impressions. The advertiser pays a flat rate for each time the banner ad is displayed on a users screen.

All ads are managed and usage recorded by an industry standard third party measuring system. Advertisers set their own mothly budgets and can select when, where and how often their ads are displayed.

Evanston Online can design and create all banners at no cost to the advertiser.

Evanston Today LIVE

Starting January 4, 2010 Evanston will be able to watch a LIVE one hour daily videocast about Evanston.

The show will be availble on televisions sets, computers and even mobile telephones.

Additionally, all shows will be archived for easy online retreival 24/7/365

Video Advertising in 15 second units:

Premium Pre Roll Slot: $200 (This is a 30 second Unit)
The pre roll is a 30 second ad unit that rolls at the top of each show.

Standard 15 Second Unit: $100 / unit
Ads can be created in 15, 30, 45 or 60 seconds, however units are calculated in 15 second increments.
Multiple ad units puchased in a one month period will be discounted as follows:

• 2 - 5 units/mo 20% discount
• 6 - 10 units per month - 25% discount
• 11 - 14 units per month - 40% discount
• 15 or more units per month - 50% discount

Advertisers who purchse 2 - 10 ad units in a month are eligible for the free creation of a static video ad (ad will comprise of video created using photographs, graphics and titles). 11 or more units per month will make the advertisor eligible for a free live action (video footage) ad with voiceover talent.

Please speak to your advertising rep for more details.

Evanston Radio

Evanston Online is pleased to announce the creation of Evanston Online Radio which will begin broadcasting early in 2010.

There will initially be three live shows per day:

• 7:00am - 10:00am
• 11:00am - 2:00pm
• 3:00pm - 6:00pm

Radio ad slots in 30 second units.

Show Sponsorship: $250 / show
Sponsoring a show will include two 30 second standard ad units to be played in the show as well as no less than six direct mentions of sponsors name and business by the show host in a three hour period.

Standard 30 Second slot: $25 / unit
30 second ad units will be played at the advertisers directed frequency per show. Multiple units per month will be eligible for the following discounts:

• 2-10 units 20% discount
• 11 - 25 units 30% discount
• 26 - 50 units 40% discount
• 51 or more units 75% discount

Evanston Online E-mail

Email Sponsorship: $100

Starting January 1, 2010 Evanston Online will send three e-mails directly to its members each week:

• Monday Morning Update
• Midweek Mashup
• Finally Friday

An organization can only sponsor 1 email send per month.